POLYMATICA UNVEILS THE DARK SIDE OF ANALYTICS AT TADVISER SUMMIT 2019

November 2019

TAdviser SummIT is the most prominent IT event in Russia featuring the top IT domestic vendors and users from the government, banking, and retail sectors. The speakers from Polymatica attended two sessions — IT in Retail and IT in the Public Sector.

Based on Polymatica research, only 5% of companies are happy with their analytics. Natalia Yashenkova, CMO, delved into the reasons why companies are not satisfied with their data analysis results. She spoke about 4 levels of analytics maturity, specific pains and ways to improve it:

• Descriptive analytics: dashboards and reports
• Diagnostic analytics: agile visualization, OLAP/multispheres, clustering
• Predictive analytics/machine learning
• Prescriptive analytics/artificial intelligence

Did you know that retailers can segment even pregnant shoppers to target special offers? The audience got excited by the case of how to identify pregnant women by analyzing foodstuff receipts! Contact our experts to learn how Polymatica platform can help to identify factors that signal a change in customer behavior.

Based on CISCO research, over 50B smart devices will be globally connected to the Internet, collecting, analyzing and exchanging data in the next year 2020. Sergey Kulikovskiy, CEO, lectured on the risks and pitfalls of data analytics for state authorities and users:

• Data overflood (e.g. Federal Tax Service — 150M receipts daily, Pension Fund of the Russian Federation: 150M operations daily)
• Staff shortage and lack of qualification
• Low integration of data systems between different authorities
• Old-school decision-making practice
• Import substitution politics

Sergey underlined the importance to set up exact goals and objectives when introducing analytical tools to escape a black box with results that cannot be interpreted. Contact our experts to find out how Polymatica experts can help to avoid errors and shape your expectations in data analytics.

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